Reduce Transportation Costs

Carrier Selection and Booking

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Issues and Challenges

Choosing an ocean carrier is not as straightforward as simply selecting the lowest cost route. A shipper must also consider factors such as departure and arrival dates, and carrier reliability and service levels. With multiple carrier contracts, a shipper must sort through a complex array of lanes and rates to make the best decision.

Challenges include:

  • Efficiently comparing and analyzing rates and routes to find the best option
  • Securely and efficiently submitting booking requests and receiving confirmation
  • Conveying preferred carriers, routes, and other guidelines to a third-party using a routing guide

How Amber Road Can Help

Amber Road's carrier selection and booking capabilities present rates, routes, and all applicable accessorial charges in a format that allows users to make an informed carrier selection. Users can compare routing options side-by-side to quickly calculate accurate bottom-line shipment costs and evaluate alternative routing options in seconds.

Contract information and shipping schedules are factored in to create a complete picture. Preferred carriers for a given lane can be defined for freight forwarders and logistics planners via routing guides. Routing guides enable a shipper to define preferred carrier rankings by a set of route criteria for ocean and air rates. Advanced sorting and sequencing of results provide further optimization of the rate options.

Once a selection is made, a user can initiate a booking request through the system directly to the carrier in its preferred format. Amber Road maintains connections to major carriers, so the booking request process is seamless. A rejection or confirmation comes back through the system - and the user can be notified of the updated booking status.

Features Benefits
Ocean Schedules and Booking Quickly identify the optimal service choice by drilling into upcoming carrier sailing schedules to view sail date, vessel and voyage, routing, service, and transit time
Book directly with the ocean service provider of choice using optimal carrier selection with a process that is integrated with service contracts
Pre-populate the booking request with route, equipment, and service details
Powerful Multi-Factor Searches Retrieve and compare rates across multiple legs, transshipment points, weight tiers, providers, and services
Search for alternative routing options using regional location groups
Side-By-Side Comparison Compare service options with full bottom-line costs that include base rates and all applicable accessorials by provider, point pair, commodity, hazardous designation, service, and date
Rate Request Request rates of carriers in a collaborative portal to continuously align contracts and expedite spot rate negotiation for new lanes
Manage the request and carrier bid workflow via a dashboard
Routing Guides Specify preferred ocean and air carriers for each lane to ensure routing compliance


To reduce inventory carrying costs and improve supply chain efficiencies, you need accurate analytics to reduce variability and eliminate dwell time. To optimize trade lane performance, you also need accurate visibility into individual order and shipment status.

Amber Road’s multimodal logistics solution provides a range of capabilities to identify and remove inefficiencies resulting in shorter cycle times and less variability, helping companies reduce transportation costs, while improving service levels and transit times.  


BOLLORE Logistics

“Transportation Management empowers our sales and pricing organization to respond faster than the competition, with differentiated proposals that help our customers make important cost service tradeoff decisions.”


Maritime Manager
SDV International Logistics


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